WRH A White Rabbit Hole.ai proposition

The Art of
Style in Motion.

AI creativity for brands, spaces, and stories.

StudioWhite Rabbit Hole.ai
ForFashion houses · D2C · Retail
DateMai 2026
White Rabbit Hole.ai
02 · The reality

The reality of
traditional fashion
production.

Prohibitive costs & slow timelines

Models, sets, lighting, travel and massive crews. The expenses and logistical complexity delay every time to market.

Zero creative flexibility

Once a traditional shoot wraps, the creative is locked. There is almost no room to retroactively change pose, fabric or environment.

Visual inconsistency

Relying on different photographers across seasons and channels makes it incredibly difficult to maintain a cohesive premium aesthetic.

White Rabbit Hole.ai
Chapter I · Cinematic Fashion AI
Cinematic Fashion by A.I.
for fashion houses · 2026
Pilot programme
White Rabbit Hole.ai
04 · Concept
The concept

Turn collections
into cinematic
fashion stories.

From a simple catalogue asset to a global campaign, we use advanced AI to bypass the traditional production bottleneck. Brand soul stays human. Production becomes high speed.

Editorial
Cinematic
AI directed by craft
D2C · Retail · OOH
White Rabbit Hole.ai
05 · Creative direction
Creative direction
Creative direction drives the technology

Human hand,
at cinematic speed.

We are not just technologists. We are campaign thinkers, branding experts and aesthetic directors. AI is the high speed production tool. Human creative direction is the compass. The brand soul and narrative dictate the output, never the other way around.

White Rabbit Hole.ai
06 · Starting point
The starting point

It all starts from
a single, simple
catalogue photo.

No models. No locations. No lighting crews. Just one raw product asset, flat on white. Everything that follows is built on top.

Watch the catalogue video
Catalogue source · single asset
Single catalogue flatlay
White Rabbit Hole.ai
07 · Beyond stills

Beyond the
still image.

From the same source, two parallel outputs. One for the digital storefront. One for the lift off moment of a launch.

E-commerce immersion

3D and 360° product views.

Precise rotation and detail views, ready for immediate deployment on your digital storefront. Generated, not photographed.

The runway experience

Cinematic mood videos.

Videos that mimic the energy and motion of a runway show. Perfect for launching new collections on social and digital channels.

White Rabbit Hole.ai
08 · AI fitting
Real to life fitting

Designs on
real bodies,
generated.

Hyper realistic model fitting integrated directly into your e-commerce visuals. Customers preview exactly how each item looks, drapes and moves on different body types. Without a single traditional shoot.

1Source photo
Body types
0Crews on set
White Rabbit Hole.ai
09 · Adaptability

Endless adaptability for your
digital storefront.

One source asset. Every colour, every fabric, every market. Built to plug straight into your existing catalogue or run as a brand new AI visual system.

Coat colour variants
Works seamlessly with your existing product catalogue or entirely new AI visuals.
Fully adaptable for Shopify, WooCommerce and custom e-shops.
Instantly generates realistic try on previews supporting infinite size, colour and texture variations.
Deploy optional custom brand models to maintain a strictly consistent identity across the entire site.
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Chapter II · The brain behind it
The A.I. Brain behind it all.
how it works
one time setup per collection
White Rabbit Hole.ai
11 · Case study · Blondie

We build the brand's
creative brain.

A node based creative engine encodes the brand DNA, the models, the environments, the mood. Built once. Reusable forever. Every output stays in voice.

The brain · creative system
Blondie creative system
Output · Blondie
Blondie campaign output
White Rabbit Hole.ai
12 · Asset creation

Asset creation,
the full flow.

A consistent, scalable visual system. Build the brain once. Produce both catalogue and campaign content at speed, with full creative control.

AI Creative System

The brain.

One time setup · per collection
  • Brand DNA encoded
  • Models, ambient, mood
  • Reusable creative engine
Catalogue assets

Production ready.

  • Full front
  • Full back
  • Detail or half close shot
  • Walk in video
Campaign clone

Scaled, same DNA.

  • Same models
  • Same location
  • Same look & feel
  • Catalogue scaled to campaign
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13 · Catalogue example
01 · Frontfull body
02 · Backfull body
03 · Mid shothalf body
04 · Detailclose up
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14 · Campaign clone
Campaign · Locationlook 1 men
Plus size modellook 1 men
Senior modellook 1 men
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15 · Look 1 Women
01 · Frontfull body
02 · Backfull body
03 · Mid shothalf body
04 · Campaignlocation
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16 · The shift

Same craft.
Different rhythm.

Not faster slop. Same editorial taste, same craft, on a totally different production curve.

Dimension
Time to first asset
Cost per look
Models & bodies
Locations
Iteration on the same look
Channel adaptations
Seasonal refresh
Traditional shoot
4 to 8 weeks
€15k to €40k
1 booked, 1 day
1 location, 1 day
Reshoot required
Manual, expensive
Full new production
Cinematic AI
48 hours
A fraction
Every body type, on demand
Any location, any weather
Re prompt, minutes
Native, all ratios
Re run the brain
White Rabbit Hole.ai
17 · Who's behind it

25 years.
Two minds. One craft.

Editorial taste applied to mass market brands. Campaigns that look like magazines and sell like beer, now applied to the fashion industry.

Peter Claeys
Client director

Peter
Claeys

Client lead. Single point of contact from brief to delivery. Keeps every project on rails: scope, milestones, suppliers, files. Weekly check ins until the last asset is signed off.

Alberto Maccari
Strategy & creative director

Alberto
Maccari

Italian art director and photographer, based in Bruxelles. From TBWA, Havas and JWT in Milano, London and Düsseldorf, to head of creation at Isobar Dentsu, to founder of White Rabbit. Editorial craft applied to mass market brands.

Selected clients · 25 years
White Rabbit Hole.ai
18 · End

Where craft
meets high speed.

Client director Peter Claeys
Single point of contact
+32 (0)474 259 398
linkedin ↗
Strategy & creative director Alberto Maccari
Creative direction
+32 (0)470 841 722
linkedin ↗
Studio White Rabbit Hole.ai
Bruxelles
whiterabbithole.ai
hello@whiterabbithole.ai